Use It Or Lose It | The Exercise Of Marketing
Sometimes, being the best just isn’t good enough – at least, if nobody knows about you.
Athletes or scholars that are never discovered. Artists and craftsmen who create in obscurity. The countless number of people who get up in the morning, go to work and do their jobs without issue and then return home to care for their families and then do it again, the next day and the next day and the next day.Most don’t care that others don’t notice – they’re perfectly content with their lives and most relish in anonymity. But that won’t work for you and your law practice. You may be the best lawyer in your community and if nobody knows it, the phone won’t ring and you’ll be wondering why others don’t recognize your value.
You’ve got to let people know.
The Exercise of Marketing
You know you need to do it.
Your doctor tells you; your spouse tells you; the media is filled with messages about it and that little voice in the back of your head reminds you constantly of the need to exercise. Do it and you’ll feel better; you’ll reduce your stress and improve your health – positive results to be sure with little downside.
Marketing your practice and engaging with current, past and future clients requires the same effort – a daily commitment to show them and others that you are the best attorney to help them with their legal problem. And treating marketing as an exercise can provide the same positive results.
Yet, most of us don’t do it.
For the same reasons we don’t exercise: lack of time; unfamiliar with the equipment/resources; don’t enjoy it; lack of immediate results – you know why; you’ve probably had some of these same conversations with yourself.
But if you don’t do it, you won’t see results. Sure, the loss may not be immediate, but just like a loss of flexibility and endurance that occurs when you fail to exercise, you’ll find the phone doesn’t ring as often as it used to – fewer clients are asking you to help them with their legal issues and eventually, it becomes increasingly difficult to recover the vitality of your practice you once enjoyed – the younger, newer lawyers are getting all of the attention and you’re left wondering, what happened?
So, If You’re Ready To Start A New Marketing (Exercise) Program – It’s Easier Than You Think
It’s Time To Get Moving | Just Do It
It’s not too late – it’s never too late to make a positive improvement in your life, either personal or professional.
Do It Yourself
The analogy of exercise continues in marketing as all you have to do is start, and then make a commitment to continue – find activities you like and determine what works for you – and you can do it yourself.
Hire A Marketing Coach/Trainer
If you don’t know how to start or what to do or you need someone to guide you, you can ask for help – you can hire a professional coach (trainer) to help you explore all of the marketing tools available and how best to use them. A coach can share with you their experience of how to best use your time and resources – what works and what doesn’t – and can help guide you in making and implementing a marketing and engagement plan for your practice.
Hire Someone To “Exercise” For You
The exercise of marketing is unique because you can actually hire someone to do it for you if you just don’t feel like doing it yourself, or if you don’t want to invest the time or resources to do the marketing you know needs to be done. That’s right, you can pursue any other activities you wish while someone else does the heavy lifting and repetitive activities to make sure everyone in your community knows you are the best resource for their legal problem.
